Fashion photographers Inez & Vinoodh, who also shot Gaga's Harper's Bazaar cover, tell MTV News, 'It's purely her.'
By Jocelyn Vena
While on the Nebraska set of her "Yoü and I" video, Lady Gaga worked on many projects. Not only did fashion photographers Inez & Vinoodh shoot her Harper's Bazaar cover while on set there, they also worked on a series of fashion films.
The films put a spotlight on each of the characters from her epic "Yoü and I" clip. Her first dropped earlier this month and features Gaga as her nymph alter ego.
"We built a studio in a pig sty and worked for three days with her constantly coming off set to us and filming with us and taking pictures," Inez dished. "What's incredible in there is that this is Gaga, as herself in the character that she is, related to the 'Yoü and I' video, and it's purely her.
"You can tell, especially in the one that came out now, she's so happy and she's loving her life and she's really, you can tell, she's reaching her full potential. It's a complete being."
So, what is Nymph Gaga like? "It's a very pure being, and it's kind of like the sweetest, most ethereal side of her," Inez added. "And you know when you meet her, she's so real."
The duo confirm they are working on the rest of the series, and five more will drop once Mother Monster gives her final go-ahead.
"She asked us to make these videos as a bridge between fashion and rock and roll, and since both are kind of equally important for her as an inspiration and starting point," they said. "So, she really said to us, 'Do your thing, what you would do in fashion context,' let's say, but relate it to the characters that she is in the 'Yoü and I' video."
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